One such approach may be based on where you are at in the lifecycle of your solution: There are several methods to determining the right monetization strategy for your products. All monetizing strategies are built on the premise that users enjoy using your add-in or app, and are looking to get the most benefit out of it. Users are most likely to trust your solution to bring added value when the user experience (especially the first-run experience) is smooth, trustworthy and frictionless. The funnel towards engaged users narrows down after each step, so making sure you have new users arriving to the beginning of the funnel is key. But first: Be active about driving usageĪs discussed in our previous post How to: Run effective campaigns to get new users for your add-in, it’s important to take ownership of your add-in’s success by winning more users to your solution. The basis for any monetizing strategy is to know your user base and make sure your approach fits with their behavior. We’ ll follow up in later posts about deploying add-ins to organisations, best practices for a great user experience, licensing for add-ins and more!Īfter identifying what your solution does and what business problem it is solving, it’s time to build a strong strategy for business success. This blog series is targeted for people developing add-ins and apps for Office. This blog post is part of a series based on our newly published guide for being effective in “ Going to Market” with your Office add-in or service.
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